torn from the working diary — the full posts live on behance.
all blogs →My studio remains the sacred shrine of all the collection of my projects and files, let me decorate it a bit more before I show it to you guyss, thank you for the patience :)
B.Des — IIITDM Jabalpur
class of 2026 · CPI 8.4
Ideosphere
Design Thinking Intern
Feb 2026 →
Indian Patent
No. 202421086942
ergonomic tote · 2025
Springer — postural analysis
Human-Centered Digitalization, Vol. 1
clients & collaborations
05
Thirty minutes to a repair shop, no music on — just watching.
Today I took a 30-minute auto ride to a repair shop and volunteered myself to not listen to any music, just observe.
To my surprise I got this peculiar yet entertaining driver. He was about 25 or so, with a very rushing, chaotic kind of vibe, but not anxious at all. The funny part was he started singing songs aloud. I didn’t know how to feel about it at first, but I loved how he was enjoying himself. In between the singing he called some relative, telling them that this time he will be coming home for Eid, and then went right back to his singing routine.
Everything outside the auto seemed very serious and functional, but inside there were emotions in play.
I didn’t ask him many questions even though I wanted to compliment him, but I choked, I don’t know why. Maybe he was in an escape, or maybe he was just free from a lot of things. My head kept trying to find a reason for him to be this free and self-enjoying, which also made me notice my own unconscious disbelief that someone in this profession at such an age could be this carefree. Maybe I was even a bit jealous.
I wonder, if I designed his portfolio website, what would it look like.
Dinners with Nat Geo and Discovery sparked my curiosity for people — how they think, act, and interact. Design became my way to turn that curiosity into something meaningful. I craft experiences grounded in real human insight, building brands, leading UX research, and designing interfaces that feel effortless yet intentional, always with a strong sense of soul.
The challenge is not the absence of communication. It is the absence of clarity.
Ideosphere is a 15-year-old insight-driven, message-first communication agency that simplifies business complexities through compelling narratives.
The brand had outgrown its visual and verbal identity. Fifteen years of evolution — from an exploratory "teenager" to a mature strategic partner — weren't reflected anywhere in how it presented itself. Social traction had been flat, and discovery meetings surfaced a gap between what the team knew itself to be and what the identity communicated.
Discover, create, express — the framework Ideosphere uses on client work, turned back on itself.
I ran open-ended interviews with the leadership to understand Ideosphere's history, its evolution, and how its perceived personality showed up across touchpoints — website, corporate deck, manifesto, social. The goal was to find the pattern underneath five different versions of the same brand.
Ideosphere is a custodian to brands.
People say we are the McKinsey of advertisement.
We reflect mastery of craft in our work.
It functions like an indigenous tribe.
Message is something that comes prior to communication itself.
The interviews became a word cloud — the raw material for archetype and positioning work, while secondary research into the competitive landscape shaped the initial tone-of-voice strategy.
Others create attention. We create clarity.
That belief drove every downstream decision. The identity had to behave like structure — a grid that holds content up rather than graphics that shout over it.
Flexible weights and high legibility for the volume of content Ideosphere produces.
Breaks the monotone and pulls attention. Reserved strictly for highlights and personality.
Manifesto, corporate deck, social media system, website assets, and a documented brand guideline covering wordmark usage, the grid, colour, typography, and the abstract visual language.
Add this project\u2019s Figma link to its card as
data-embed="https://figma.com/design/\u2026" and it will open here.
